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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

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Amazon launches first byAmazon advertising campaign promoting own-brand grocery range

A1 Retail

The campaign introduces the brand line ‘Food too, who knew?’ letting shoppers know that the Amazon they rely on every day is now – perhaps unsurprisingly – launching own-brand groceries. With byAmazon groceries, consumers can expect more wow in their weekly shop. Media planning and buying is by Rufus.

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . The primary purpose of retail stores is to stock and sell products to consumers. Create An Accounting System And A Bank Account. Brand Your Business.

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Category Managers. The kind of people the world needs more of.

Shopper Intelligence

Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! ). Buyer vs National Account Manager. Which two worlds do we connect?