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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

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Amazon launches first byAmazon advertising campaign promoting own-brand grocery range

A1 Retail

Robert Billington’s bright and bold food photography showcases the range of great quality, delicious food and meals available byAmazon. Media planning and buying is by Rufus.

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . Create An Accounting System And A Bank Account. Set up your company’s accounting system in collaboration with an accountant. Brand Your Business.

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Category Managers. The kind of people the world needs more of.

Shopper Intelligence

Buyer vs National Account Manager. The National Account Manager is driven by the incessant demands of the CPG firm to drive volume to keep factories operating efficiently – to “hit the plan”. Rather, I refer mainly to the clash between FMCG brand marketing and sales. This is the holy grail the brand manager chases.