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How Puma is Using AI-Powered Styling to ‘Brainstorm’ with its Customers — and Increase AOV

Retail TouchPoints

MARCH 13, 2023

Anyone who shops online has probably at some point fallen victim to “ inspiration clickbait.” Much like an article that doesn’t live up to its catchy headline, Rohan Deuskar describes inspiration clickbait as compelling shopping content (most often visual) that ends up driving a user into a disappointing, bland ecommerce experience.

Visual Merchandising 244
Visual Merchandising Shopping Customer Retention Sporting Goods 244
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NRF Says 2021 Holiday Sales Grew 14.1 Percent to Record $886.7 Billion

VMS

JANUARY 14, 2022

Consumers were backed by strong wages and record savings and began their shopping earlier this year than ever before. Even though many consumers began shopping in October, this was the strongest November and December we’ve ever seen. Sporting goods stores, up 20.9 General merchandise stores, up 15.2

Sporting Goods 59
Sporting Goods Home Furnishings Visual Merchandising Merchandise Store 59
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