How Global Bunjang taps into the secondhand K-pop merchandise boom
Inside Retail
MARCH 24, 2025
Pricing dynamics Last year, a rare BTS Jimin photocard fetched 3 million won (around US$2056) on Global Bunjang, with the purchase coming from the US. In official retail, prices are fixed and set based on predetermined factors like brand value, production costs, logistics and marketing expenses, Lee said. million KRW ($1029).
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