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Its new partnership with Glow Capital Partners is set to further accelerate its growth into new markets. However, about 12 months ago – as it was considering going to market with an investor – Glow Capital Partners contacted the brand to discuss a potential investment arrangement.
Neill’s background is telecommunications but she said the idea for Mys Tyler had been brewing since 2014, when she was living in New York. However, it wasn’t until 2020, after witnessing the growth of affiliate marketing, that she finally decided to quit her job and return to Sydney (pre-pandemic) to bring the idea to life.
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