PVH Sells Off Heritage Brands as it Turns Focus to Calvin Klein, Tommy Hilfiger
Retail TouchPoints
JUNE 24, 2021
is selling its Heritage Brands portfolio — which includes the Izod , Van Heusen , Arrow and Geoffrey Beene brands — to fellow brand management firm Authentic Brands Group for approximately $220 million. This sale marks the latest in a broader shakeup among the larger brand management firms.
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