Retail Adventures

MAY 22, 2023

It’s a fact that pre-occupied shoppers will spend approximately eight seconds looking at store windows as they pass by. Your job as a visual merchandiser is to expand that time frame. This type of display assumes that shoppers will place themselves at the center of the window and pause to take it all in. We bet you can, too.

Cross Merchandising 78

Cross Merchandising Visual Merchandising Location Jewelry 78

Independent Retailer

DECEMBER 6, 2022

Versatile slatwall fixtures often easily adhere to the walls of your space and allow you to showcase relevant items and complementary accessories in each department. These acrylic slatwall trays can be strategically placed in appropriate departments, helping consumers grab small buys to complement their bigger purchases.

Cross Merchandising 81

Cross Merchandising Visual Merchandising Accessories Jewelry 81

Retail Adventures

AUGUST 16, 2022

Big retailers tend to kick off holiday sales in July, but the day after Thanksgiving is still important to consumers. You should have at least one event scheduled for each week of the Golden Quarter. Use props to create a holiday theme, changing your windows at least once a month during the busy holidays.

Markdowns 52

Markdowns Advertising Planning Cross Merchandising 52

Retail Adventures

OCTOBER 22, 2020

Even though Amazon kicked off Holiday 2020 in mid-October and Walmart and Target followed suit, Black Friday is still important to consumers. Walmart has announced it is offering Black Friday sales beginning online at Walmart.com on Wednesday, November 4. Plan for impulse purchases at the cashwrap. Host it in-store or via Zoom.

Markdowns 98

Markdowns Advertising Planning Cross Merchandising 98