“It’s working”: Kathmandu unveils next step in radical redesign
Inside Retail
SEPTEMBER 26, 2022
“Part of our strategic process was to look at over 30 international brands, and we realised that outdoor is a very competitive market, but it’s not very differentiated. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. It’s all about becoming more relevant to a younger customer.
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