Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.
Retail TouchPoints
OCTOBER 21, 2021
That’s a drop in the bucket compared to Amazon’s 1.7 In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this.
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