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Kohl’s Expands Marketplace to New Categories Following Successful Pilot

Retail TouchPoints

With digital now accounting for 30% of Kohl’s sales annually, CEO Tom Kingsbury specifically pointed to the marketplace and the connected Kohl’s Media Network as “ two key digital growth initiatives ” for the beleaguered retailer on the company’s Q4 2022 earnings call.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

The service, which reaches millions of shoppers daily, is a vertical (or topical) search engine that promotes product advertisements, enabling businesses to market themselves online. Step 1: Set up a Google Merchant Center account — this is easy to navigate so shouldn’t take you too long to do. of all clicks.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this. We’re Not a Retailer, We’re Not a Marketplace’.

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5 Ways to Navigate the CPG Industry’s New D2C Landscape

Retail TouchPoints

The pandemic has pushed the reach of digital retail beyond its traditional sectors — apparel, accessories and luxury goods. The best strategies evoke the Golden Age of 1960s advertising, when manufacturers needed dramatic brand imagery to differentiate themselves from competitors. Elevate your omnichannel strategy.

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Best Promotional Items for Your Business in 2022

Small Biz Trends

It is a form of advertising that allows consumers to interact with a brand on a physical level. Unlike advertising messages, promotional products are not as intrusive and distracting. According to research, people who receive promotional items are more likely to remember the advertiser’s name on the products.

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Spring Fair looks ahead to 2025 following a buzzing show

A1 Retail

I’ve seen some fabulous new products, and some new accounts opened.” Richard Keel, Managing Director of Keel Toys said, “The footfall and orders across Sunday and Monday have been really good, we have opened a high number of new accounts. Sue Waterhouse, Mia James Interiors said, “The show is beautiful.

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How To Fix Your Google Shopping Feed Without Going Crazy

Store Growers

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” I had tried to give some tips, but now her Google Merchant account got suspended. Her account mentioned that the suspension had something to do with “data quality issues”. Audrey messaged me. This wasn’t good. Grab it here!