Captive Product Pricing Explained: Definition and Examples
Wiser
OCTOBER 8, 2019
Have you developed a core product that requires accessories or add-ons? If so, you’ve got a captive product. A captive product is any accessory product that must be sold in addition to a base product. As a result, captive product pricing is how you price those core products and accessory products. Here are examples of captive product pricing so you can turn a profit.
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