2022 Cross Merchandising Customer Experience Location 
Retail Adventures
JANUARY 25, 2023
Add props, different textures, and signing to catch the customers’ eye. o Lighting is critical to the customer experience. If you have customers aged 50+ there’s a strong chance they can’t see all the details of your fabulous product. That’s no way to shop, displays should encourage customers to touch the merchandise.
Retail Adventures
JANUARY 27, 2022
Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Cross-merchandising – placing items together that complement one another – is another strong technique to embrace. Use it to feature merchandise you want every shopper to see.
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