Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?
Retail TouchPoints
AUGUST 7, 2023
A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl. The very next month Temu debuted in the U.S.
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