article thumbnail

Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. If the consumer typically prefers VIP packages, the system will prioritize offering a VIP experience.

article thumbnail

Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” Temu also operates as a manufacturer-to-consumer marketplace and offers a wide range of merchandise, from homewares to apparel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 135
article thumbnail

Why Asian e-commerce giant GoTo is cutting costs despite top-line growth

Inside Retail

Said Jacky Lo, the CFO: “Throughout the third quarter, we reduced incentives, eliminated promotional spend on cohorts of unprofitable users, further reduced product marketing spend and continued to develop a program of structural cost savings as we equip our business for the road that lies ahead.”. per cent, compared with 3.6

article thumbnail

In-store customer experience – a top retail focus for 2021

I Vend

The power of tech – Technology and automation enhance customer experience – existing initiatives such as contactless payments, self-checkout, BOPIS and curbside pickup will all continue to gain momentum, and will rely ever more heavily on barcode and OCR-enabled apps for maximum efficiency.

article thumbnail

What is Affiliate Marketing? Everything You Need to Know in 2023

Small Biz Trends

You can make quick money as a marketing affiliate by recommending great products and services to your readers. In this article, we offer you everything you need to know about one of the top passive income ideas of 2023 and how to make money with affiliate marketing. What is Affiliate Marketing? billion U.S.

article thumbnail

10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

Understanding your ecommerce KPIs allows you to identify issues, optimize processes, uncover new opportunities, and benchmark your progress against industry standards. CLV represents the ultimate value of your marketing and retention strategies. Analyzing cart abandonment helps you identify pain points in the purchase process.