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Why luxury brand Leo Lin is positioned to be Australia’s next big fashion export

Inside Retail

Australian luxury fashion brand Leo Lin has been part of the fashion landscape for seven years, launching in 2017, but only since building its e-commerce store in 2021 has it really taken off. Now, his fashion brands operations are based in Sydney and its atelier is based in Dalian.

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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? The Prada Group first partnered with Snapchat in 2021, with its Bag Try-On AR Lens that enabled customers to virtually ‘test-wear’ the Prada Galleria style. I think not.”

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How Airi Sutherland went from fashion sales to e-commerce powerhouse

Inside Retail

At the time, Glassons, like many fashion retailers, had a very lean team. It was just starting to expand into the Australian market, and Airi was involved in building the new website. Those were the sorts of projects you didn’t necessarily get the opportunity to do back then if you were in the fashion retail space, she said.

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How Carter’s is Evolving with the Needs of Gen Z Parents

Retail TouchPoints

That is why Carters, the baby and childrens retailer behind Carters, OshKosh BGosh, Little Planet and Skip Hop , recently implemented a fresh direction and approach that spans marketing, product development and even store design. Reimagined marketing creative and campaigns that authentically demonstrate the new realities of modern parenthood.

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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Adaptability and Market Responsiveness : Applying a hyper-local strategy enables luxury brands to be more agile and responsive to market trends. This adaptability helps luxury brands innovate while reducing the risks associated with entering new markets or launching experimental collections. market, making it a notable example.

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Why Stitch Fix is Focusing on its Human Stylists When Everyone Else is Talking About AI

Retail TouchPoints

In addition to rapid advances in AI that have brought the technology into the mainstream, Stitch Fix also has struggled to maintain its first-mover advantage in the world of subscription fashion, with a host of new entrants pulling away clients and market share. But share prices continued to slide and they remain low.

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Former Lovisa boss to launch jewellery chain

Inside Retail

The new retailer will market itself as “Your walk-in jewellery box” and open a store at Sunshine Plaza, among other planned locations. ” Fallscheer exited Lovisa in October 2021 after 12 years of leading the company and was succeeded by Victor Herrero.