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5 Top Customer Service Articles of the Week 9-13-2021

Hyken

What Is Customer Loyalty and Retention (And 3 Tips for Improvement) by Scott Clark. CMSWire) Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. There’s a big difference. First and foremost, you must eliminate friction.

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Where Online Shopping Rises, WhatsApp Follows

Retail TouchPoints

With the onset of the COVID-19 pandemic in 2020, paired with renewed restrictions and stay-at-home orders approaching the holidays, that steady pace of online shopping growth has gone out the window. Ecommerce has grown exponentially over the last two decades, albeit at a fairly steady pace.

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Deloitte Shares Loyalty Trends and Best Practices for 2024

Retail TouchPoints

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. The hope is that you are driving traffic, driving attachment and other purchases that then drive up the lifetime value of that customer.”

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mPOS – bringing back the human touch to in-store shopping

I Vend

Retailers who want to set themselves apart are integrating more human and personal touchpoints into the shopping experience, increasing engagement, loyalty and sales. Yet in fact, the backlash to lockdown is that many of the consumers who were forced online are now desperate to get back to human-based and personal shopping.

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At Home to be Taken Private in $2.8 Billion Purchase

Retail TouchPoints

At Home is coming off a strong Q4 2021, which ended Jan. At Home plans to retain this momentum with an emphasis new customer retention and growth. The transaction is expected to close in Q3 of calendar year 2021, subject to the satisfaction of customary closing conditions including the approval of At Home’s stockholders.

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5 Top Customer Service Articles of the Week 5-17-2021

Hyken

My Comment: Our customers have changed during the pandemic. This article shares some observations that seem to be more prevalent based on the way COVID-19 changed the way we shop, interact, communicate and more. How to Commit Your Brand to Customer Success by Jared Atchison. Customer Retention is more important than ever.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. Prediction 1: Retailers will continue to balance customer acquisition and retention. In the meantime, though, be sure to download the 2021 report and dig deeper into the latest findings!