Retail TouchPoints

JANUARY 2, 2024

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. Deloitte found that consumer interest in co-branded credit cards dropped 11% between 2022 and 2023. A major reason for this drop?

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Retail TouchPoints

AUGUST 15, 2022

In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping . Inflation and the threat of a recession are bringing discounts to the forefront.

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Retail TouchPoints

JUNE 23, 2022

The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the record-setting BTS 2021 season for clothing, classroom supplies and new technology. Another easy step: Drop account creation requirements and allow guest checkout.

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Retail TouchPoints

SEPTEMBER 21, 2021

The 2021 Retail Strategy & Planning webinar series, now available on demand, brought together retailers, solution providers, practitioners and industry experts from firms including IDC, Alvarez & Marsal, WSL Strategic Retail and Cambridge Retail Advisors. Holiday 2021 and Preparing for 2022.

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Rangeme

JULY 29, 2022

With supply chain disruptions making waves in even mainstream media, you might have thought consumers would loosen their expectations for fast and free shipping. According to consumers, promising fast shipping sells. Better Customer Retention. The promise of fast shipping entices shoppers to add more items to their cart.

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Rangeme

OCTOBER 14, 2021

In the past few years, the subscription box market reached new heights in 2021, projecting more than $15 billion in sales. You will need to make sure that you have a good customer retention strategy in place to attract the consumers who received your products in a subscription box to become returning customers.

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Wiser

MARCH 16, 2021

What can be done to optimize your eCommerce shopper journey to increase sales and capture more happy customers? We have answers in this webinar, held on March 12, 2021, and hosted by the Category Management Association. Customer Journey Map and Performance Measurement – 2021. Next slide, please.

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