Retail TouchPoints

OCTOBER 25, 2022

update in 2021 drastically shifted the advertising landscape, requiring apps to ask permission before tracking users’ activity across other apps and websites. Though Apple’s decision came as a relief for a swath of users, it simultaneously caused a disruption for advertisers. Apple’s iOS 14.5 Weathering the Storm.

Advertising 270

Advertising Marketing Returns Consumer 270

Inside Retail

NOVEMBER 25, 2021

Our current plan is to come off the platforms that have chosen to ignore their own evidence, but we will return if they make their spaces safe. IR: Do you plan to increase your paid advertising on other channels? The post ‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social appeared first on Inside Retail.

Advertising 130

Advertising Accounting Beauty and Health Planning 130

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now.

Marketing 175

Marketing Advertising Consumer Planning 175

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 268

Merchant Services Finance Advertising Marketing 268

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Retail CX Trends 2021: New CX for a New World.

Consumer 144

Consumer Payment Services Fulfillment Advertising 144

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Advertising effectiveness on the platform had a banner year, with CPC falling 18% to $0.57

Advertising 243

Advertising Returns Social Commerce Marketing 243

Retail TouchPoints

FEBRUARY 20, 2023

The sensor activation triggers specific messaging, advertisements or offers on an interactive touchscreen display nearby. Out-of-home (OOH) advertising has evolved into digital-out-of-home (DOOH), allowing retailers to use digital signage in-store or in other locations to draw attention to their content. distribution strategy.

Advertising 240

Advertising Sporting Goods Returns Inventory Management 240

Retail TouchPoints

JANUARY 15, 2021

But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. You’ll want to look at organic sessions, paid sessions, how long people have stayed on your page and the number of new visitors vs. returning visitors. Website traffic: More than 4.5

Payment Services 150

Payment Services Promotions Shipping Planning 150

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

Drop-Shipping 221

Drop-Shipping Shipping Outdoor Customer Retention 221

Independent Retailer

FEBRUARY 3, 2022

With only 53 percent of consumers celebrating the Valentine’s Day holiday and even more retailers allowing shoppers to opt out of holiday marketing materials, it has become more important for businesses to get their products in front of the customers who are looking for them. Expected Trends for CPCs and Conversion Rate.

Marketing 78

Marketing Advertising Promotions Returns 78

Retail TouchPoints

APRIL 6, 2022

The plan, which was first announced in February 2021, may end up seeing a loss on the $14 billion it spent four years ago to acquire some of the country’s top-performing malls. billion at the end of 2021, though commercial real estate analytics firm Green Street estimated that the assets are worth closer to $11.5 URW valued its U.S.

Payment Services 273

Payment Services Department Stores Advertising Planning 273

Retail TouchPoints

AUGUST 5, 2022

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. Media articles abound about the skyrocketing marketing dollars required to woo new consumers. Forter’s Fraud Attack Index found that BOPIS fraud attacks increased by 55% in 2020.

Merchant Services 272

Merchant Services Returns Shipping Payment Services 272

Retail TouchPoints

OCTOBER 21, 2021

Then in June 2021, Google forged integration partnerships with some of the biggest ecommerce solutions in the space — Shopify, Square, WooCommerce and GoDaddy — making it easier for the thousands of merchants using those platforms to make their products discoverable through Google. Advertising is, of course, the crux of all of this.

Merchant Services 298

Merchant Services Advertising Shopping Drop-Shipping 298

Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. This allows brands to measure marketing impact and how it’s driving in-store wholesale sales while maintaining a one-to-one relationship with their customers no matter where they shop.

Consumer 245

Consumer Wholesale Marketing Returns 245

Small Biz Trends

OCTOBER 21, 2021

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

A1 Retail

AUGUST 9, 2021

Launch aims to raise awareness amongst influencers and consumers on advertising rules as Klarna data uncovers that 46% of consumers don’t know that #ad means that an influencer has been paid to promote a product or service.

Advertising 52

Advertising Consumer Merchant Services Payment Services 52

Inside Retail

SEPTEMBER 20, 2022

By way of the 2021 snapshot, we know that 29.1 Brands, marketers and retailers are paying big attention to not only the stats, but what they understand as an increasingly multicultural, multi-lingual Australia. Cotton On is one such company with an international market and an inclusive head office of multicultural staff.

Business Communication 244

Business Communication Advertising Marketing Promotions 244

Retail TouchPoints

NOVEMBER 13, 2020

As people dramatically decrease their inclination to shop in-store and increase reliance on their phones, retailers that invested in their mobile commerce (m-commerce) strategies will stand a greater chance of seeing stronger returns from the end-of-year festivities, more so than those that haven’t. . Don’t just take our word for it.

Advertising 178

Advertising Returns Marketing Management 178

Indigo 9 Digital

NOVEMBER 16, 2023

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. of revenue.

Consumer 98

Consumer Returns Advertising Marketing 98

Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. According to one recent survey from ShipStation, 66% of consumers prefer contactless returns.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

JUNE 6, 2022

Here are some examples covering the spectrum of diversification, from a continuist perspective to more disruptive cases: In July 2021, John Lewis revealed plans to become a private landlord by building 10,000 new homes over the next 10 years on land currently used as car parks and above Waitrose supermarkets across the UK.

Supermarket 259

Supermarket Advertising Store Operations Management 259

Retail TouchPoints

JULY 25, 2022

With the advent of Apple’s Pay Later offering, greater attention has been paid to the BNPL market. Market leaders such as Afterpay and Klarna forged new brand partnerships, and as their offerings became more visible, it quickly became an alluring option, particularly for the emergent Gen Z. with Klarna.”.

Payment Services 219

Payment Services Advertising Accounting Consumer 219

Inside Retail

JUNE 1, 2022

Online retail sales showed exceptionally large growth over the main lockdown periods of 2020 and 2021. A recent Australia Post report found that online retail sales growth in 2021 had doubled the pre-pandemic growth baseline, with an annual increase in online sales of 12.3 Brand awareness and marketing strategy. People power.

Specialty Retailers 130

Specialty Retailers Returns Advertising Marketing 130

Retail TouchPoints

FEBRUARY 23, 2021

Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. In fact, Smartly.io In fact, Smartly.io Facebook Remains Top of Mind.

Advertising 280

Advertising Social Commerce Consumer Marketing 280

Inside Retail

JUNE 29, 2022

Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Still, it was trailing Lazada in its home country of Singapore, as well as in the Philippines, Malaysia and Thailand – four of the key Southeast Asian markets in which it was operating. billion ($1.2

Beauty and Health 130

Beauty and Health Payment Services Advertising Shipping 130

Retail TouchPoints

AUGUST 24, 2021

Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains. Let’s dive into what’s in store for retailers and share some insights and predictions for the 2021 holiday shopping season, based on real-time ecommerce data. Will the market bounce back?

Shopping 264

Shopping Planning Marketing Advertising 264

Retail TouchPoints

FEBRUARY 3, 2021

With COVID-19 infection rates hitting and even exceeding their previous peaks, it is likely we’ll see the return of stricter quarantine orders and accompanying business restrictions on in-store activity. As we look ahead into 2021, it is apparent that we are far from being out of the woods with COVID-19.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Indigo 9 Digital

JANUARY 11, 2023

If getting the order to you is expensive what about returns? This process of ordering and returning goods is very expensive. million on “refunds, returns, and discounts”. High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability. In 2018 Casper spent $80.7

Advertising 98

Advertising Shipping Returns Fulfillment 98

V Count

DECEMBER 3, 2021

As we look forward to the 2021 holiday season, facility managers and retailers alike need to be ready and adjust to a changing retail landscape. Especially as the pandemic continues to impact us, the 2021 holiday shopping season could be unpredictable, and the need for accurate traffic data for brick and mortars remains as vital as ever.

Store Layout 52

Store Layout Sporting Goods Shopping Retail Trends 52

Retail TouchPoints

SEPTEMBER 12, 2022

Bot traffic jumped 106% year-over-year in 2021. 2021 saw bot traffic grow 5.5 Even if customers are persistent and buy your products from resellers on secondary markets, you’re still missing out on so much. And if a customer’s first experience of your brand is a crashed site, you can be sure they’re unlikely to return.

Beauty and Health 268

Beauty and Health Accounting Customer Experience Checkout 268

Inside Retail

MAY 16, 2022

billion in 2021, but that still lags other major world economies in terms of online spending. Just as product pricing may differ from channel to channel, so does customer marketing. By analysing sales figures against all marketing efforts, it is possible to understand the types of offers to which consumers are most responsive.

Fulfillment 130

Fulfillment Promotions Shipping Returns 130

Retail TouchPoints

OCTOBER 7, 2022

Like many other publications, The Indy (as it’s known by readers) has been working with brands and retailers for years through affiliate marketing relationships, primarily on its reviews section IndyBest. Social Commerce Meets Affiliate Marketing. This doesn’t necessarily mean the end of affiliate marketing.

Merchant Services 269

Merchant Services Checkout ATS Fulfillment 269

Inside Retail

AUGUST 3, 2023

By comparison, the long-awaited return of Burger King’s Chicken Fries in Singapore in May was a much more tame version of this phenomenon, but no less successful. According to Nielsen IQ, the demand for plant-based products witnessed a 12 per cent increase between 2020 and 2021. “It

Consumer 130

Consumer Advertising Marketing Promotions 130

Retalon

APRIL 21, 2021

Maintaining margins within business constraints while efficiently providing order fulfillment to customers is a tall order, especially considering each customer purchase requires a real-time fulfillment decision within a shifting context of inventory, demand, returns, delivery times, and shipping costs. Will you deny returns at a store level?

Fulfillment 41

Fulfillment Drop-Shipping Shipping Returns 41

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value. Newly-Online Nelly.

Consumer 263

Consumer Marketing Retail Marketing Shopping 263

Retail TouchPoints

NOVEMBER 18, 2021

Fortunately the 2021 Retail Innovation Conference, which wrapped up Nov. Enhance advertising and recommendation relevancy with better targeting and search. Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Want more proof?

Consumer 261

Consumer Merchant Services Payment Services Advertising 261

Retail TouchPoints

NOVEMBER 11, 2021

The agenda for the virtual 2021 Retail Innovation Conference , taking place Nov. On the same day, Devora Rogers of market research consultancy Alter Agents shares results from the firm’s new study, including the depths of shopper “promiscuity” as customer loyalty fades and consumers constantly examine new options.

Merchant Services 318

Merchant Services Payment Services Consumer Beauty and Health 318