Remove 2021 Remove Accounting Remove Marketing Remove Shipping
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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. If you need to say more, use preheader text.

Marketing 330
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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. What is an integrated digital marketing campaign?

Marketing 303
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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

Meanwhile, for merchants that had already built their businesses online before the pandemic, a larger addressable market buoyed most, but created scalability challenges for all (including Amazon). Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1.

Consumer 312
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Gift Card Purchases Up 414% as Americans Shift to ‘Buy Now, Shop Later’ Mindset

Retail TouchPoints

Gift cards are shaping up to be a holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. Combine that with concerns about shipping delays for those products that are in stock and it should come as no big surprise that gift cards are looking pretty good to shoppers this year.

Shopping 308
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Banned Chinese cotton is widespread in global retailers’ merchandise – survey

Inside Retail

The US enacted a law in 2021 to safeguard its market from products potentially tainted by human rights abuses in Xinjiang, where the US government says China is committing genocide against Uyghur Muslims. It said that it purchased goods within the US and from e-commerce brands that ship to the country.

Apparel 147
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Pitney Bowes launches delivery platform in Australia

Inside Retail

The platform allows small businesses and online retailers to choose a preferred carrier, print shipping labels and track packages from a centralised service, and enables easy integration of a businesses online operations. Pitney Bowes has today launched its online parcel delivery platform, SendPro Online, in Australia.

Shipping 259
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Does Customer Age Matter for Fraud Prevention?

Retail TouchPoints

Account takeover fraud, which is driven by impostor scams, increased by 50%, with no signs of slowing down in 2021. The 2021 Javelin Identity Fraud Study includes findings on identity fraud scam approaches that criminals use on each generation: Baby Boomers. K eep bots out of your customers’ accounts and checkout.