2021 Accounting Marketing Spend Returns 
Retail TouchPoints
NOVEMBER 25, 2020
The computations incorporate the net costs of discounts, returns, landed COGS, acquisition and retention marketing spend, and fulfillment and delivery. We expect to expand our analysis into areas like cross-channel merchandising promotions performance and inventory (allocation) by channel and location as we move into 2021.”.
Retail TouchPoints
JUNE 23, 2022
The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the record-setting BTS 2021 season for clothing, classroom supplies and new technology. Another easy step: Drop account creation requirements and allow guest checkout.
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Small Biz Trends
JULY 8, 2021
What do the latest retail statistics tell us about retailing in 2021? We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. Are you thinking about how the US retail trade industry fared during the first quarter of 2021? trillion in 2021.
Retail TouchPoints
NOVEMBER 10, 2023
Beyond the mounting cost and restrictions of traditional digital marketing channels like social and search, there is another very big reason why advertisers are shifting their marketing spend to retail media — because unlike other advertising channels, retailers have a direct connection to consumers.
Retail Geek
AUGUST 1, 2022
Digital marketing spend right now right I guess you go into recession it’s not the right thing to do but you know a lot of people that are nervous about their economic future are you know slow down their marketing spend right and it’s kind of like when when you start to Skid on the ice.
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