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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively.

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Retail Statistics You Should Know

Small Biz Trends

The retail market size is continuously growing. According to a report from the National Retail Federation, the US retail sales in 2020 grew 6.7% What’s more, retail trade added 4.8 trillion to GDP in 2020, reports the US Bureau of Economic Analysis. trillion during 2020 ( NRF ).

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Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 5. Wayfair’s customers who shop infrequently put pressure on marketing spend. As a digital retailer that’s a conundrum you have to solve. You need a way to make the model work.”