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2020 Dates to Remember: This year Black Friday is on November 27, Cyber Monday is November 30, Small Business Saturday is November 28, and the biggest shopping day of the holiday season will be December 19, the Saturday before Christmas. Place carts and baskets in key locations throughout the sales floor, not just near the door.
It’s simpler for them to keep their heads down and quickly locate the product they came in for. The purpose of visual merchandising is to draw in and engage customers, so that they might make purchases. Most brands and retailers have some degree of visual merchandising already. Find Opportunities to Cross-Merchandise.
Understanding your target audience is essential for creating a merchandising strategy that resonates with their preferences and needs. Cross-merchandising strategies can help increase sales by showcasing complementary products together.
This is especially important if your store is located in an area where people tend to walk, and areas populated with restaurants and bars. Crossmerchandise everywhere. who literally saved their stores in 2020 by connecting with customers via Facebook Live. 2020 was hard and 2021 hasn’t been a picnic for retailers either.
Taylor began her new adventure in January 2020 when she answered an ad for retail space in historic East Dundee, Illinois and soon the River Street Collective had a new tenant, selling home décor goods in a 12’x12’ room. This rack is located inside the front room of the house, directly across from the cash wrap. She buys to standout.
The word “eclectic” has been used to describe all sorts of things but perhaps its best use is to describe Leon & Lulu , Mary Liz Curtin’s wonderfully kinetic store located in Clawson, Michigan. Located in the adjacent former Clawson movie theater, the building was a derelict mess. Everything had to be renovated and restored.
Place carts and baskets in key locations throughout the sales floor, not just near the door. These small fixtures – we like stacking tables – are used to stop shoppers by offering new and exciting merchandise that is irresistible. Spinner racks located near the cash wrap work, too. Add a sign recommending gift cards.
We have answers in this webinar, held on September 25th, 2020, and hosted by the Category Management Association. Retail in 2020. Just to level-set a little bit, I figured we could start to share some of the things that we’re seeing as a company, working with folks in the retail space, in the manufacturing space, retail in 2020.
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