Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season
Retail TouchPoints
NOVEMBER 12, 2021
It’s never too early to start preparing for the holiday shopping season, especially this year as brands and retailers are gearing up for ‘Shipageddon’ part two. The upswing in ecommerce sales from COVID-19 led to Shipageddon 2020 as brands and retailers couldn’t keep up with significantly increased demand.
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