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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

But seller uptake was slow — at the end of 2020, Google Shopping had approximately 8,000 sellers, according to Marketplace Pulse. That’s a drop in the bucket compared to Amazon’s 1.7 Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this.

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5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup

Retail TouchPoints

Retailers and industry experts have been forecasting a 2020 holiday season dominated by ecommerce almost since the world started taking COVID-19 seriously, and results from “Cyber Weekend,” or BFCM (Black Friday/Cyber Monday), effectively made their case. Shopper Yield data revealed that spend per consumer increased 36.3%

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

By Tricia McKinnon 2020 is the year when the eCommerce narrative shifted in a major way. Walmart’s US eCommerce sales were up 79% in 2020 and were up 11.0% This service is also beneficial for consumers worried about their goods being stolen after they are dropped off. Walmart’s strength in eCommerce can be seen in its results.

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‘Indecision is the hardest part’: Retailers react to Sydney lockdown 2.0

Inside Retail

The implementation of new systems to handle remote working and increased order volumes in 2020 has also made things easier this time around for online craft beer specialist Beer Cartel. “We Continuing to advertise despite the drop in consumer sentiment last year was “the best thing we ever did,” she said.

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As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Retail TouchPoints

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. billion in Q4 2020 to $10.3

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Guest Post: Elevate Your Business’ Customer Service With the Help of QR Codes

Hyken

Even before the pandemic, usage of QR codes increased by 96% between 2018 and 2020, highlighting its importance in this digital era. QR codes are commonly used for payments and advertisements and are effortlessly offering a contactless solution to customers. This method does not need you to package or label your things.

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These Were the Top Retail Stories of 2022

VMS

It’s the first time the company plans to use drones for customer deliveries in the United States. The initial plan is to drop these package-carrying drones into the backyards of residents in Lockeford, Calif. Advertisement. Container ships are canceling routes from Asia to North America. ANYONE FOR MONOPOLY?