Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Advertising effectiveness on the platform had a banner year, with CPC falling 18% to $0.57

Advertising 207

Advertising Returns Social Commerce Marketing 207

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. How will the splintering of viewership across media channels impact the resonance of advertising campaigns? NBC’s hybrid 2020/2021 logo. How will Splintered Viewership Impact Advertising Efforts? Nicole Silberstein, Ecommerce Editor.

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 257

Advertising Marketing Social Commerce Consumer 257

Rangeme

SEPTEMBER 28, 2021

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. social commerce sales rose 35.8%

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Retail TouchPoints

JULY 23, 2021

Another residual challenge that arose due to circumstances, was a new consumer mindset. While consumers have the option to refresh their wardrobes online, conditions like increased unemployment and lower incomes shifted consumers from impulse buying to planned purchases. According to Digital Commerce 360 , “consumers spent $861.12

Fashion 260

Fashion Advertising Shopping Consumer 260

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 136

Consumer Payment Services Fulfillment Advertising 136

Inside Retail

NOVEMBER 29, 2021

Here are five concepts for global consumers to be on the lookout for…. Lifestyle commerce. Consumers elsewhere can expect omnipresent “super apps” to penetrate every part of life, as the delivery and ride-hailing service Grab is doing in Southeast Asia, by moving into financial services. Social commerce.

Shopping 246

Shopping Payment Services Advertising Social Commerce 246

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

Merchant Services 235

Merchant Services Finance Advertising Marketing 235

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers. consumers via this channel? .

Shopping 155

Shopping Social Commerce Promotions Department Stores 155

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

APRIL 21, 2021

The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. Catalog feed uploads increased globally by more than 14X from March 2020 to March 2021, according to internal Pinterest data.

Marketing 298

Marketing Accounting Advertising Consumer 298

Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. However, TikTok Shop isn’t the only major player in the social commerce landscape.

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. Facebook and Instagram Lead the Way in Social Conversion.

Payment Services 219

Payment Services Social Commerce Consumer Advertising 219

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 this year — a 35% increase over 2020 — according to Insider Intelligence. Tip 4: Use Authentic Storytelling to Drive Consumers Down-Funnel.

Social Commerce 241

Social Commerce Accounting Marketing Planning 241

Small Biz Trends

JULY 8, 2021

According to a report from the National Retail Federation, the US retail sales in 2020 grew 6.7% trillion to GDP in 2020, reports the US Bureau of Economic Analysis. trillion during 2020 ( NRF ). US retail sales depressed during the first two quarters of 2020 due to COVID-19, but things started to improve with the 3rd quarter.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Beauty and Health 152

Beauty and Health Accounting Social Commerce Advertising 152

Inside Retail

AUGUST 14, 2022

Meanwhile, social media is great for style, as you can see how things fit and fall, and how they are styled, but unless the woman is the same height and size as you, fit is still hit or miss, and items often aren’t shoppable, so it’s not convenient. Inspiration needs to be accessible to more women.

Fashion 130

Fashion Social Commerce Advertising Shopping 130

Retail TouchPoints

MAY 3, 2022

Positivity is a powerful force in marketing: 60% of consumers say they’re more likely to remember brands when they’re seen in a positive context, according to Arthur Sevilla, Head of Insights Strategy at Pinterest. Two out of three consumers suggest that it is the brand’s role to place themselves in the appropriate context.”.

Marketing 230

Marketing Consumer Advertising Social Commerce 230

A1 Retail

APRIL 23, 2021

UK merchants have access to Pinterest shopping features including tag deployment, catalogue ingestion, and advertising buying interface. Discoverability has become a growing priority for Shopify merchants and social commerce provides an opportunity for independent businesses to grow their audience.

Social Commerce 53

Social Commerce Advertising Target Market Consumer 53

Retail TouchPoints

FEBRUARY 23, 2021

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot of first-time online shoppers were activated. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 244

Advertising Social Commerce Consumer Marketing 244

Independent Retailer

JANUARY 5, 2023

Retailers have been running around tirelessly trying to keep up with consumer demands and the drastic shifts in the economy. Because consumers currently have unlimited options when buying online, their expectations are at an all-time high. In the past, consumers would just view, feel, and purchase. Online-Only to Physical.

Payment Services 84

Payment Services Wholesale Consumer Finance 84

Retail TouchPoints

JUNE 3, 2021

Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels. That is why SharperImage.com re-platformed its ecommerce site on commercetools leading up to the 2020 holiday season.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Retail TouchPoints

JANUARY 10, 2023

Among them were unpredictable shipment of supplies and waning consumer demand that left many with excess inventory. A lot of sellers will start out selling on a single ecommerce marketplace, but then find as time passes that this marketplace gets more saturated — and more expensive to advertise on — making it harder to sell.

Payment Services 231

Payment Services Drop-Shipping Fulfillment Shipping 231

Retail Geek

OCTOBER 6, 2022

Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs. We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others).

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

Retail Geek

JULY 9, 2021

Advertising products could stand for some. Make those products more mature and friendly to advertisers. You know at least three and maybe four of them are all like cumulatively what I would call Commerce right like you taught you know. [25:10] Social commerce and the the sleeper is. And you know again comping. [34:42]

Shipping 98

Shipping Merchant Services Fulfillment Wholesale 98

Inside Retail

JANUARY 11, 2024

Demand for products made popular through social channels has been credited to celebrity endorsements, and macro and micro-influencers. Repositioning and ingenuity success Former Crocs CMO Terence Reilly started at Stanley in 2020, shortly after the brand introduced its newly sculpted 1.1-litre

Accessories 130

Accessories Marketing Advertising Fashion 130

Retail TouchPoints

JULY 2, 2021

Following the murder of George Floyd in May 2020, brands and retailers were eager to show solidarity and support. One of our biggest barriers outside of figuring out the language was just understanding the consumer journey, how to create marketing assets that support that journey. THEME 1: Actualizing Diversity and Inclusivity.

Merchant Services 183

Merchant Services Customer Experience Marketing Consumer 183

Retail Geek

JUNE 25, 2021

In 2020 due to the pandemic, Prime Day was held in October 13-14, 2020. billion | Digital Commerce 360 Amazon Prime Day 2021 Insights & Real-Time Tracker | Numerator. The length of the event has been slowly expanding since 2015, so it is now two days long. This year Prime Day is earlier than usual on June 22-23, 2021.

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Retail TouchPoints

MARCH 11, 2022

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. trillion pie by 2025. Pinterest Makes it Easier to Shop, and Sell.

Social Commerce 256

Social Commerce Merchant Services Advertising Shopping 256

Retail Geek

APRIL 7, 2023

We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. In this episode we recap everything you may have missed if you couldn’t make it to Las Vegas. But apparently like taking the email address of all the people you sell something too and uploading it to a server via an API is too hard.

Merchant Services 52

Merchant Services Payment Services Social Commerce Advertising 52

Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.

Apparel 52

Apparel Drop-Shipping Social Commerce Shipping 52

Retail TouchPoints

MARCH 23, 2022

Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Now that this trend is finally reaching the U.S.,

Advertising 228

Advertising Social Commerce Promotions Outdoor 228

Retail Geek

JANUARY 20, 2023

Shopify launches an ad product such as a retail media network Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. 60 billion in total sales and live streaming was likely less than 1% of that 60 billion so I. [40:48] billion you check this close and I do so I’m gonna have you self-regulate this one.

Social Commerce 52

Social Commerce Fulfillment Drop-Shipping Loss Prevention 52

Retail Geek

JANUARY 7, 2022

Jason : Made to Order apparel business > 9 figures Yes Retailer offers viable health alt insurance option to consumers No Grocery E-Com > 10% someone deploys(not pilots) MFC Yes Amazon Shopify Competitor (shipping solution) No Retail Media > $20B Yes. Bonus – More store closures in 2021 than 2020.

Merchant Services 98

Merchant Services Payment Services Drop-Shipping Apparel 98

Retail TouchPoints

MARCH 23, 2023

An attempted ban by the previous administration in September 2020 was successfully challenged by a group of TikTok creators, according to reporting in the New York Times , and any new ban would likely face court challenges on First Amendment grounds.

Advertising 173

Advertising Promotions Location Social Commerce 173