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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. Surely the retailer which many look to as the gold standard for direct-to-consumer brands has a profitable business after a decade in.

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Retail Statistics You Should Know

Small Biz Trends

What do the latest retail statistics tell us about retailing in 2021? We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. Retail Statistics: The Big Picture. The retail market size is continuously growing.

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Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

In 2021 Wayfair spent $1.4 If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 5. Wayfair’s customers who shop infrequently put pressure on marketing spend. Wayfair’s margins were 27.5% Wayfair uses advertising to buy growth.

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Burger King’s Turnaround Strategy, 4 Things You Need to Know

Indigo 9 Digital

Burger King is now struggling to keep up with Wendy’s who became the second largest burger chain in the United States by sales in 2020. At the end of December [2021], we rolled out our first of two waves of menu simplification, removing low-volume items," said Tom Curtis, Burger King’s North American President. More marketing spend.