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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. It’s really hard to acquire customers online,” said Sucharita Kodali, a retail analyst at Forrester. “The In 2019 Casper spent $154.6 million in revenue and in 2019 it lost $93.0

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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

In 2019 when most brands were wondering if TikTok was a fad e.l.f. Since then it has acquired wholesale accounts with many retailers with Target and Walmart representing about 50% of e.l.f.’s By 2019 e.l.f. But in 2019 e.l.f. Digital strength. launched a branded hashtag campaign on TikTok called #Eyeslipsface.

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Trader Joe’s: 10 Ways it Attracts & Retains Great Employees

Indigo 9 Digital

Jon Basalone, President of Stores at Trader Joe’s in 2019 said : “ we’ve been around for over 50 years, and we’ve never had layoffs. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Do you like this content?

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

This model is in contrast to Farfetch’s rival Net-a-Porter which operates primarily a wholesale model where it owns the inventory sold on its site. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. It’s a test and learn approach.”.

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The Top 20 Best Ideas for Increasing Foot Traffic to Your Store

Indigo 9 Digital

If you are struggling to increase your same store sales and are looking for ways to increase foot traffic here are 20 ideas taken from leading retailers that you can use to kick start sales. In 2019 Crate and Barrel opened its first restaurant in Chicago called The Table at Crate. Sell food onsite. Do you like this content?

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. million in revenue and in 2019 it lost $93.0 A lack of a store network or wholesale business. Do you like this content? A business model that does not work. In 2020 Casper lost $89.6

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Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring

Indigo 9 Digital

Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale. Fast forward to 2021 and sales generated through Nike’s wholesale channel made up 61% of Nike’s sales. One of the benefits of moving away from wholesale is better margins. Do you like this content?