For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite
Retail TouchPoints
MARCH 9, 2023
Easier said than done, especially for a brand that is still working its way back from the brink. Hawkins — who was hired in February 2022, just one month after former Paper Source CEO Winnie Park was appointed to lead the brand — is central to that effort.
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