Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
In 2017 Nike sold its product through an estimated 30,000 retailers but by 2019 it only had 40 strategic retail partners. eMarketer estimates only 18% of consumers believe brands offer an exceptional customer experience. That makes selling through your own channels another key benefit of moving away from wholesale.
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