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RetailWire: Cheers For Lululemon’s MIRROR Acquisition, But Is The Pricing Right?

Retail TouchPoints

This week’s purchase of the MIRROR home fitness platform by lululemon athletica for a $500 million price tag could mark the first of many alliances between retailers and in-home service providers. Key oddity: Founded in 2018, they [MIRROR] EXPECT to drive $100 million this year. It might end up being worth it — but the odds are low.