Indigo 9 Digital

JANUARY 17, 2023

That’s why you often see promotions from these companies either for lower delivery fees or for a certain percentage off the cost of your order. In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales.

Merchant Services 116

Merchant Services Payment Services Consumer Promotions 116

Inside Retail

NOVEMBER 21, 2022

The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018. We’ll help the business understand their needs across departments and categories, and they’ll use these insights to shape specific initiatives within the business across product, promotions and store design.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Store Growers

JANUARY 29, 2019

Purple will do $405M in revenue in 2018 and has slotted 143M in “Marketing and selling” expenses. (I I got this information from investor documents they used when selling the company early 2018). So let’s say 50% of their $143M marketing spend is actual media budget, and a third of that amount is spent on Google Ads. (I

Advertising 64

Advertising Marketing Shopping Promotions 64