How cult US beauty brand Il Makiage is disrupting the beauty industry
Inside Retail
SEPTEMBER 2, 2021
Launched by brother and sister Oran Holtzman and Shiran Holtzman-Erel in 2018, the fast-growing online retailer uses little-known ‘micro influencers’ to demonstrate its products and attract customers. It is just one example of how Il Makiage is disrupting the beauty industry through technology. . What did the relaunch entail?
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