‘This place enables curiosity’: Inside Levi’s Eureka Innovation Lab
Inside Retail
JANUARY 2, 2024
But this required shipping multiple iterations back and forth, and it could take weeks before they had a prototype they were satisfied with. A second iteration, released in 2018, enables users to order a ride on Uber and Lyft through the jacket. One of the most high-profile innovations to come out of Eureka is Project Jacquard.
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