Is General Pants Co next on Alquemie Group’s chopping block? Experts weigh in
Inside Retail
JUNE 16, 2025
In May, the company quietly sold the SurfStitch and Ginger & Smart businesses, which it acquired in 2018 and 2019, respectively, to an undisclosed buyer. According to industry expert Brian Walker, sustained discounting could be the result of inventory misalignment, weak full-price sell-through and/or traffic dependency on markdowns.
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