2018 ATS Brand Management Planning 
Retail TouchPoints
JANUARY 10, 2023
this summer with the opening of its first flagship location since the brand’s 2018 bankruptcy. The store will be located at the American Dream mall in New Jersey, alongside the flagship of sister brand Toys ‘R’ Us , which opened there in December 2021. Babies ‘R’ Us will return to brick-and-mortar retail in the U.S.
Retail TouchPoints
DECEMBER 1, 2021
There’s been a giraffe sighting at the American Dream mall in New Jersey, and this wasn’t just any old giraffe. Toys ‘R’ Us will open the doors of a new two-level , 20,000-square-foot flagship store at American Dream , just in time for the last few weeks of holiday shopping, and Geoffrey the Giraffe will be in residence.
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Retail TouchPoints
MARCH 8, 2023
Brand management firm WHP Global has received a $375 million equity investment from funds managed by the private equity group of Ares Management Corporation to fuel its next wave of brand acquisitions. The transaction values WHP at $1.6 this summer.
Retail TouchPoints
APRIL 26, 2024
A little less than one year after Toys ‘R’ Us made its return to the world of UK brick-and-mortar via nine shop-in-shops in WHSmith stores, TRU parent company WHP Global has announced plans to expand the partnership and add 30 new locations by this summer. ” The rollout of Toys ‘R’ Us in the U.S. in a partnership with Go! .”
Retail TouchPoints
FEBRUARY 1, 2021
“Consumer demand in the toy category and for Toys ‘R’ Us remains strong, and we will continue to invest in the channels where the customer wants to experience our brand.”. The original Toys ‘R’ Us was liquidated in 2018 , but Tru Kids acquired its intellectual property and resurrected the retailer in 2019.
Retail TouchPoints
JULY 19, 2023
The Bon Voyage photo opp outside the new Babies ‘R’ Us at American Dream (Photo Credit: Retail TouchPoints) Babies ‘R’ Us at American Dream (Photo Credit: Retail TouchPoints) Baby Registry lounge area at front of store. since the brand’s 2018 bankruptcy.
Inside Retail
OCTOBER 25, 2023
Compagnie Financière Richemont said that the European Union was the last regulatory authority that was required to provide clearance, and Richemont is planning to complete the deal later during the fourth quarter of 2023. Then in 2018, Richemont bought back the combined entity for about US$3.4
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