Indigo 9 Digital

NOVEMBER 16, 2023

The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. Warby Parker spent $43.3 million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Retail Gazette

JULY 24, 2023

But with footfall still lagging pre-pandemic levels – The New West End Company data showed that visitor numbers last year dropped 11% on 2019 – and the cost of doing business increasing, how profitable are these new flagships? Frasers Group-owned Flannels is overt about the marketing value of its £10m Oxford Street flagship.

Department Stores 52

Department Stores Home Furnishings Location Shopping 52

Store Growers

MAY 16, 2019

In the short time since its inception, they’ve managed to oust a 100-year-old competitor to become the market leader in the luggage space. In their second year of operations, 2016, the company did $12 million in sales. They turned profitable in 2017 and made $150 million in 2018 selling 500,000 suitcases. Away’s Business.

Advertising 52

Advertising Returns Marketing Shopping 52

Indigo 9 Digital

FEBRUARY 13, 2023

But over more than a decade Gwyneth Paltrow’s lifestyle brand has grown from a weekly newsletter into an eCommerce, media and events empire valued at $250 million in 2018. By 2018 goop had over 8 million subscribers. Paradoxically, going into a crowded market can feel easier. Entering a niche market is much scarier.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98