Inside Retail

JUNE 14, 2022

The platform promises to enable the Australian retail giant to flesh out individual customer profiles with information from its e-commerce site and other sources, and give individual brands the ability to make data-driven decisions about marketing content and spend. “In Putting the customer loyalty program to work.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Indigo 9 Digital

NOVEMBER 16, 2023

“We will need to generate and sustain increased revenue and manage our costs to achieve profitability. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. million on advertising in 2019 and 2020 respectively. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Inside Retail

NOVEMBER 21, 2022

For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise. The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018. Shape the future you want.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Retail Geek

NOVEMBER 20, 2023

5:32] E-commerce and digital marketing obviously but it’s watchable and changeable, and movable and it can be with you the rest of your life that that led us to a whole design philosophy that now. [5:42] 10, 20, 50, 100, 250 locations now.

Dead-Stock 64

Dead-Stock Shopping Consumer Marketing 64

Store Growers

JANUARY 29, 2019

Purple will do $405M in revenue in 2018 and has slotted 143M in “Marketing and selling” expenses. (I I got this information from investor documents they used when selling the company early 2018). Here is a quote from CMO Alex McArthur : “We have more people on our creative team than our advertising or acquisition team.

Advertising 64

Advertising Marketing Shopping Promotions 64