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Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Retail TouchPoints (RTP): What implications do the five emerging customer segments have for retailers as they plan for a post-pandemic future?

Consumer 278
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Jason & Scot Show Episode 309 Instacart IPO Filing

Retail Geek

That works those cohorts stick and then they can work on the economics because that’s gonna bring more advertisers per order because the more average more orders and more. GTV is going to bring more cpgs in that want to advertise against that then you could argue accelerating Revenue growth accelerating profitable unit economics.