2017 Marketing Retail Trends Returns 
Wiser
SEPTEMBER 28, 2017
Omnichannel retailers are at a distinct advantage because they already have the cross-channel functionalities. It’s just a matter of putting policies and marketing campaigns into effect to lure shoppers in. . In-Store Returns . Making returns easier for shoppers removes some of the barriers to checkout.
Indigo 9 Digital
MAY 3, 2023
Nike’s strategy for success is based on taking risks, crazy ideas that turn into bestselling products and a level of marketing genius that perhaps only Apple can match. Nike put nearly all of its marketing dollars behind Michael Jordan with that contract. In 2018 Nike took another risk during its 30th anniversary marketing campaign.
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Indigo 9 Digital
NOVEMBER 16, 2023
Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers.
Rangeme
JULY 26, 2022
Looking ahead, the Center for Exhibition Industry Research doesn’t expect a return to growth for the industry until 2023 due in part to pandemic health concerns, and the cost and time savings of moving trade shows online. Now let’s look at some planning and marketing best practices to boost your brand visibility at global trade shows.
Indigo 9 Digital
JULY 21, 2023
An innovative idea and a slick website might get customers excited but many founders eventually realize it’s actually pretty hard and expensive to acquire customers when you don’t have any retail stores. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly.
Indigo 9 Digital
MARCH 9, 2023
66% of consumers surveyed said “best value for money” keeps them returning to a brand, taking the top spot in terms of consumer preferences. Some of the most successful retailers today include Dollar General, Dollar Tree, Target, Costco and Walmart. Customers love it but it’s costly for retailers. Do you like this content?
Indigo 9 Digital
MAY 31, 2022
Nordstrom also entered into a partnership in 2019 where it began accepting returns of online orders from competitors such as Kohl’s and Macy’s. This was Nordstrom’s way of thinking more holistically about its customers’ needs and in return customers often shop while dropping off a return. Innovative store formats.
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