How Aussie label Form & Fold is building a better swimwear brand
Inside Retail
FEBRUARY 27, 2024
IR : The official launch was in 2017. Every year, we learn more about our customers, or more about social media, or how to better manage our email [marketing]. We really want to extend our size range, but it’s such an undertaking, and you’re left with so much dead stock because it’s really hard to forecast.
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