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What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer. What Does Direct to Consumer Mean?

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DTC Activewear Brand Vuori Valued at $4B After Latest Funding

Retail TouchPoints

The company has been profitable since 2017. Launched in 2016 as a DTC business, Vuori has since expanded to brick-and-mortar via wholesale at retailers including Nordstrom and REI , as well as with 10 standalone stores. The company plans to add more than 100 additional stores in the U.S.

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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. Once the pandemic hit, our wholesalers had to close their stores, and we had to rethink our entire email plan,” said Florin.

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Maison de Sabre makes its bricks-and-mortar debut in Japan

Inside Retail

Brothers Omar and Zane Sabré (l to r) started the accessories label in 2017. Since launching in 2017, Maison de Sabré has grown into a multi-million dollar global accessories business with dedicated e-commerce sites in Australia and New Zealand, Japan and the US, and an international site that ships to customers around the world.

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Direct-to-consumer retail is about dynamism, as well as data

365 Retail

Not too long ago, during the depths of lockdown, the direct-to-consumer (DTC) model was hailed as the saviour of retail and the future of the industry. Meanwhile, others are returning to a more traditional wholesale approach to increase their visibility in the eyes of consumers. Going direct: every capability counts.

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Make A Splash with These Goggles

Independent Retailer

The brand officially launched in May of 2017, with their patent pending straps taking the frustration out of using swim goggles for consumers everywhere. They are not looking for Amazon sellers, and are the only wholesaler that sells Splash Swim products on the mass retail website. Email: wholesale@splashswimplace.com.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Indeed, Glossier enjoyed rapid growth on the platform from 2017 to 2020, gaining more than 60,000 followers in three years. In an allegedly leaked company presentation shared on Reddit, the brand has a new strategy for its retail channels, including an entry into wholesale. The presentation also stated that the brand had “earned it”.

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