2017, ATS, Marketing Spend and Retail Trends

Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

NOVEMBER 16, 2023

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. It’s really hard to acquire customers online,” said Sucharita Kodali, a retail analyst at Forrester. Competition for the new wave of mattress companies was quite fierce.

Consumer

Consumer Returns Advertising Marketing

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

FEBRUARY 13, 2023

Part of the reason for creating the individual websites which had simple names was that it made it easier for the sites to surface at the top of search engine results. While it’s convenient to look at page after page of pretty blue couches online you can’t beat the experience of a store that is beautifully styled like West Elm.

Home Furnishings

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Experience Retail Today

Why Direct to Consumer Brands Struggle with Profitability

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

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