Exclusive Q&A: Can Anything Slow the Amazon Behemoth?
Retail TouchPoints
DECEMBER 11, 2020
But why would Amazon be better than IKEA at shipping furniture around? If you order four AA batteries Amazon charges you $2.16 , but it costs them at least $4 to ship it to you. Amazon’s margins in advertising are about 83% , so it’s essentially a license to print money.
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