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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

Both of these stars have been seen modelling Fashion Nova clothing on their own Instagram accounts and Cardi B also has her own Fashion Nova clothing line. If you can’t move all of the inventory then markdowns are required which eats into sales per sq. By 2017 Forever 21 decided it would open 40 F21 Red stores within that year alone.

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The Future of Retail in the New Era of Risk

Retail Prophet

Soon, merchants everywhere began to experience what many thought could only happen in third-world economies and banana republics – panic buying, empty shelves and bottomless backlogs to fill them. But in the process also opened global consumer markets to risks that would make the cotton collapse of 1861 look like a picnic.