MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market
Inside Retail
MARCH 26, 2024
SS: We have always had a strong US customer base who purchase through our e-commerce site, which is one of the main reasons we are expanding into that market. IR: Sister brand ModelCo has had global exposure through its partnership with celebrities, including Hailey Bieber (then-Baldwin) in 2016.
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