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When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. These experiences are the newest flavor of socialcommerce that is redefining the retail shopping experience — both online and in-person.
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We opened our first store in 2016, so physical retail has always been part of the strategy for our brand to grow,” explained Sheriff during a session at the Retail Innovation Conference & Expo.
per year on average between 2016-2021. between 2016-2021. The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast. That said, improving the in-store customerexperience can delight your customers and increase sales.
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Jason [38:23]For probably as long as I’ve known you Scott like we’ve always talked about socialcommerce and people are always talking about like. And now you know Amazon saying like man we’re we’re a beneficiary of all the the eroded customerexperiences, that that have resulted from an overreaction to shrink.
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