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Is now the time to go direct to consumer?

Inside Retail

Founded in 2011, the razor brand was sold to Unilever in 2016 for $1 billion. When you control the entire customer journey, it’s also easy to diagnose what’s working and what’s not which allows you to take corrective action quickly and easily. You don’t want this to detract from the first-class experience you are trying to create.

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14 Examples of Great Customer Experiences in Retail

Indigo 9 Digital

It has provided like minded customers with free yoga classes for years and is a pillar within local communities by organizing and sponsoring 10 km and other runs for its fitness minded customers. Customers looking for more than yoga can take strength training or high intensity workout classes in the store.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. Sometimes the best action is the one most people aren’t doing. It began selling a wool sneaker in 2016. Instead of selling, give back.