Is now the time to go direct to consumer?
Inside Retail
APRIL 7, 2022
Founded in 2011, the razor brand was sold to Unilever in 2016 for $1 billion. When you control the entire customer journey, it’s also easy to diagnose what’s working and what’s not which allows you to take corrective action quickly and easily. You don’t want this to detract from the first-class experience you are trying to create.
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