Retail TouchPoints
AUGUST 1, 2022
When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements.
Retail TouchPoints
MARCH 25, 2021
A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A The Rise of First-Party Data.
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Retail TouchPoints
OCTOBER 7, 2022
In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. In the advertising world it’s all a gray zone. British newspaper The Independent has always been a bit of a rebel.
Retail TouchPoints
JANUARY 21, 2021
The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. Created in 2016, Weglot was built to make website translation fast, simple and instant. And cross-border ecommerce is booming.
Inside Retail
FEBRUARY 8, 2022
The grocery giant also partnered with celebrity mixologist Pritesh Mody to create three cocktails using Aldi’s champagne, which customers could enjoy at the pop-up for as little as £1.09 – far cheaper than what is expected in one of London’s most expensive postcodes.
Retail Adventures
JUNE 3, 2024
Utilize social media, email marketing, press releases, and local advertising to reach your target audience. Host Events and Activities : Enhance the customer experience by hosting events, workshops, or product demonstrations during your pop-up. This can attract more visitors and create a memorable experience.
Wiser
MAY 22, 2023
This can be done in a variety of ways, such as interesting advertisements, stand-out logos, or an engaging and likable social media presence. Higher Price Points Because purchasing decisions are so highly influenced by a customer’s brand perception, businesses with a higher brand equity are able to charge premium prices.
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