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Predicting the Holidays: Analyzing Competitor Holiday Trends

Wiser

As the holiday shopping season begins, retailers large and small are looking to meet and surpass sales expectations for the year. To predict how merchants in the category will behave this holiday season, we can look at the 2015 holiday season. Let’s take a closer look at Macy’s prices for November 23, 2015.

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. With more pricing control brands can offer more merchandise at full price, avoiding markdowns which are thought to negatively impact a luxury brand’s image. It’s a test and learn approach.”.