Primark’s Strategy, 4 Elements to Consider
Indigo 9 Digital
MAY 19, 2023
A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. Not having eCommerce also means that Primark does not have to subsidize the cost of returns and the return rate for clothing bought online is quite high. Returns made in store are also free.
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